"Jake's role in creating a lasting brand in The Belfort is not to be understated. When I was tasked with rebranding the venue at 50 Piccadilly, Jake's value to our team was apparent. It began with graphic design – we needed to let people know that we were rebranding. In one evening, Jake put together a compelling video that far exceeded our expectations (both in aesthetic and in impressions-per-dollar-spent) and a branding strategy with a new logo, new elements; a complete branding overhaul. I knew Jake would drive the way we would communicate with our market from that point forward.
Looking back, over the 5-year period that Belfort grew and became an industry leader in the London nightlife scene, Jake led all marketing efforts, from DJ bookings to event campaigns, creating video content, to designing weekly graphics. The products of Jake's branding efforts were clarity and consistency in an industry riddled with fads and short-lived successes. I can say with full confidence that Jake's contribution to the Belfort resulted in the venue's popularity and longevity in a very challenging and competitive business environment.
I hope to collaborate with Jake in future entrepreneurial endeavours and firmly believe that he will be an asset to any business he serves."