"In 2019, we were faced with a branding issue. We had developed 5 different brands selling on 3 separate websites pulling from 1 inventory management system. With no feasible omnichannel at our disposal, the decision was made to essentially amalgamate these brands under one parent company. This would be achieved by creating a single website that still featured each individual brand; however, the inventory set would be discoverable across all 5 branded sections of the website.
Jake was an integral part of this rebrand, from concept to execution. He was heavily involved in developing the new parent brand of Music City Canada. He created the brand's style, specifically the logo, colour schemes, and overall design concept. He also played a critical role in developing the checkout process, which significantly boosted our customer acquisition rate. We also benefited from Jake's retail background as he was involved in our online product merchandising strategies. He contributed to the structure of our search and category page product filters and played an influential role in the overall design of the product page structure. Not only was Jake an essential part of the backend setup, but he was also able to help us out with information data entry and product tagging.
We continue to work with Jake on a freelance basis, and he consistently delivers on content and marketing campaign projects. Recently he played a large part in creating our branded content for BFCM 2020. He also developed our email marketing campaigns, which were directly responsible for over 20% of our overall sales. Jake is a quality asset for any e-commerce project!"