One of my pillar projects was a complete overhaul of MedTech's customer-facing website. Despite quality products, and an impressive network of noteworthy clients such as Disney, several NBA and NFL franchises, and the PGA Tour, the site itself was passive and not equipped to entice or welcome new customers. Knowing what I would expect as an end-user, I began to formulate a new UX design that would treat the experience as an educational opportunity, teaching users about products that otherwise may seem ordinary and positioning MedTech as the go-to expert and a one-stop-shop.
Through a step-by-step design process, from extensive research to detailed wireframe to functional prototype, I charted out a new-and-improved customer journey while designing a dynamic new site by taking inspiration from competitors and some of the UX greats like Nike and Apple. I oversaw the creation of 3D renderings for product images, allowing customers to be fully immersed in all of the creative branding possibilities. When the final product was launched, existing customers' feedback was undeniably positive, while both site traffic and website-generated sales saw a tremendous increase.