2019-Present
role
Partner
DELIVERABLES
Brand Design
Digital Media
Product Design
Ecomm Development
Video and Motion
PROJECT URL
otherwisefine.com
Music is my ultimate passion, making Otherwise Fine my passion project. Being a DJ is a creative outlet unlike any other – it enables me to try new things, test out unique sounds of my very own creation, and discover the many possibilities that exist for my art to reach new heights. With this in mind, it only made sense to turn this from a pastime into a fully-fledged business, activating my innate entrepreneurial spirit alongside my artistic partner and using my tenacious and scrappy attitude to tackle every aspect of Otherwise Fine's operations beyond music production.
CONTENT
DESIGN
As a seasoned digital marketer, designer, and strategist, I've spearheaded our promotional efforts and worn nearly every hat as I've worked to share our music with the masses. To help our music reach the ears of new listeners from far and wide, I’ve single-handedly implemented a comprehensive collection of strategic tactics that includes e-commerce, apparel design, website, social media, releases, and even fully-fledged music videos.
Reach &
Growth
We create exceptional music, but we're only halfway there unless it can reach people. And thanks to our dedicated marketing efforts, we are consistently seeing success and growth for Otherwise Fine. Across Spotify and other major music streaming platforms, our followership has now reached millions of users, while our average monthly streams grew from 500 to 50,000+ in just two years, with peaks often reaching the 100,000 mark.
Quaran-
streams
The COVID-19 pandemic has been an ongoing challenge for live music events, but instead of allowing it to hold us back, I flipped the script to develop an innovative way for our listeners to fully experience our sounds from the comfort and safety of home. I adapted our live shows to become a series of live online streams. We showcased our music, engaged with a digital audience, and even incorporated new elements such as live visuals and synced lighting to enhance the experience even further.
"In every endeavour, whether personal or professional or a combination of both like Otherwise Fine, I pour every last ounce of my effort into making it a success. My commitment, resourcefulness, flexibility, and versatile skill set are put to the test each day as part of this entrepreneurial undertaking. I've shown that I have what it takes to excel, no matter how daunting or unfamiliar the challenge may be. I'm more than just an art director or a designer – I'm a creative, artistic, and business leader."
