I was first hooked on digital design when I learned the difference between a .jpeg and a vector graphic. Now, it’s a part of who I am. Across web, email, apps, e-commerce, print, video, motion graphics and more, it’s in my DNA.
Design defines the user experience, but great design is what makes it extraordinary. This is why empathy is at the core of my approach – empathy for the user and their needs and expectations.
My 8-step design process keeps the user front-and-centre at every stage, helping clients achieve their goals and giving the audience exactly what they’re looking for.
1. Research the situation.
2. Empathize with the user.
3. Define the project.
4. Ideate a solution.
5. Prototype the resolution.
6. Test and evaluate.
7. Publish and prepare for handoff.
8. Monitor the progress and success.