• Leading the creative process from start to finish - ideation to delivery - for projects involving UX and UI design, web development, print design and production, brand development, digital, graphic and interactive design, content creation and strategy, video and motion, social media management, email marketing and more.

• Designed and executed strategic branding initiatives and accompanying creative marketing, advertising and communications materials for a range of clients, including RBC, Western University, Labatt's Brewery, and others.

• Led the cross-functional redesign of our 100+ page corporate website alongside an external developer, resulting in an increase in web-based acquisitions through the delivery of vastly improved UX, which included an innovative 3D product mock-up tool.

• Increased department productivity and reduced time to production time by an average of two days through continuous improvement initiatives, such as streamlining workflow processes by managing the successful transition from Corel to Adobe.

• Managed a high-functioning team of four designers responsible for generating strategic marketing and brand materials, creative content and digital elements while supporting internal departments' email campaigns, advertising, landing pages, videos, social media and presentations.

• Served as the client manager for global brands such as PGA Tour, Dallas Cowboys, Disney and New York Yankees, developing innovative product design solutions to fit their unique strategic vision for large-scale public events.

• Directed marketing efforts and content strategy, including managing staff and promoters tasked with mobilizing this strategy, leading to a boost in the venue's online engagement.

• Led the creation and branding of a successful semi-annual concert series, selling out events consistently and garnering attention and advertising revenue from industry leaders such as SiriusXM and Budweiser.

• Responsible for the strategic development of creative marketing, sales and event collateral, including brand visuals, digital and print design for display ads, promotional videos, event materials, motion graphics and digital engagement campaigns.

• Redesigned and improved UX for the brand's e-commerce platform, including the migration of 50,000+ SKUs and hundreds of landing and product pages to Shopify; resulted in significant sales growth.

• Managed the successful rebrand of the PA Shop into Music City Canada, including creating all-new brand collateral, such as style guides, logos, templates and stationery.

• Responsible for the end-to-end creative process for all marketing and sales collateral, including brand visuals and graphics, websites, video production, advertisements, signage and digital campaigns and content, while partnering with brands such as Shure, Pioneer DJ and Yamaha to produce effective in-store and online product promotions.

Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Xd, Premiere Pro, After Effects, Audition), Affinity Suite, Constant Contact, Figma, MailChimp, Sketch, Shopify, Wordpress